by Steven Sulkin, MBM Productions International

Up until recently, one could argue that for millennia meetings haven’t changed very much. When I see most in-person meetings, what strikes me is that just like in ancient Greece, we walk onto a stage, head for dead center and orate from a lectern. For a long time now, I’ve wondered why we keep doing this.

Early in my career, in the 1980’s, because of the needs of some high tech clients, I was challenged with breaking out of that mold and broadcasting my meetings rather than presenting them in person. And in those days, well before the Internet was invented, broadcast meant via satellite. The now quaint sounding term for that type of transmission was “closed circuit television.”

For me, because of my production background, broadcast was natural. Imagining the “scene” as it would ultimately appear on a screen was my normal way of looking at communication. Live meeting production was where I had to think differently and put on my theater hat. Live meetings are the business version of theater and virtual meetings are the business version of television.

These days, of course, “television” (meaning all types of professional video) isn’t limited to the big three broadcasters or even to TV at all. Video streaming is ubiquitous, on the Internet, on smart phones and even on gaming consoles. So one would think we’d be, as a society, way ahead of the curve in creating sophisticated TV like business productions and virtual events. But when I observe the vast majority of virtual meetings what I see is the same mistakes made as were made in early 1950’s in TV. (more…)