CASE STUDY: Philanthropic Event for Pharmaceutical Company Multi Focus Event for 1,200 people

Challenge/Opportunity:
This pharmaceutical company wanted to provide a meaningful charitable team event for 1,200 attendees during their National Sales Meeting. The event would support the client’s larger overall Corporate Social Responsibility (CSR) initiative and annual day of service, benefiting local non-profit organizations in the Las Vegas area where the meeting was taking place.

Response/Solution:
Corporate Event Interactive sourced four charities in the Las Vegas area, identified their needs, purchased all supplies and executed a three hour CSR program for 1,200 attendee volunteers. Guests were welcomed to the event with a musical performance by the children from two of the school choirs in the Clark County School District. When the children finished, participants were divided into four teams to build, assemble, and create requested donation items for four charities, including:

Creating stuffed animals for children at St Jude’s Ranch


St. Jude’s Ranch, a community of homes for abused and neglected children ranging in ages from 5 years to 17 years old. Teams built and decorated a toy box for each home on the ranch and filled them with items that the children had on their wish lists, from skateboards to art supplies to board games. Team members stuffed and dressed plush animals for each child to accompany their toys while others built bicycles, tricycles and wagons for the children. A final group of participants helped the St Jude’s Ranch staff create decorations for their holiday fundraiser. Items included large candy canes, decorated trees and jumbo lollipops.

Making bicycles for Boys & Girls Club of Southern Nevada


Boys & Girls Club of Southern Nevada – With an increase in single-parent families and families with two working parents, a growing number of children turn to the Boys & Girls Club for after school activities. Participants assembled 50 bicycles, tricycles and wagons in addition to 20 pieces of furniture, including sports benches and storage boxes, for the children to use at the club. Participants also created 100 story time kits, which included books, handmade book marks and stuffed plush animals.

Adding Notes of Encouragement for Clark County School District Students’ Backpacks


Clark County School District has the task of preparing children for the future in an ever-changing and demanding world with shrinking budgets and cuts in funding. Over 11,000 students in the CCSD also have the challenge of being homeless. Purchasing necessary school supplies places an added stress on these families already in need. Participants created assembly lines and packed 360 student backpacks filled with school supplies. They also made 240 teacher kits and 100 story time kits that included classic books, handmade book marks, and novelty pillows. Participants also put together 150 solar car kits used to teach robotics and engineering lessons. Last, but not least, team members painted murals on pre-drawn canvases to beautify the walls of the schools.

Activity kits for NCCF


Nevada Childhood Cancer Foundation improves the quality of life for critically ill children and their families. Participants created care packages for the patients and their siblings who were to attend Camp Cartwheel, a fun-filled 3 day camp where kids could take a break from their illness and have fun with their siblings. Teams decorated and filled summer swag bags with items needed for the camp such as sunscreen and sunglasses. Others made family care packages filled with activities such as games and puzzles to keep family members occupied during visits to the hospital. The last group of participants created 300 story time kits which included classic books, decorated book marks, stuffed plush animals and novelty pillows.

Outcome/Results:
At the end of the event, donation items and gifts were presented in a surprise reveal to each benefiting charity. Representatives and children addressed the company volunteers to say thank you and accept the donations. A special thank you gift made by the children at St. Jude’s Ranch was presented to the company’s Senior Leadership eliciting tears of joy and gratitude.

These four organizations, St. Jude’s Ranch, Nevada Childhood Cancer Foundation, the Boys & Girls Clubs of Southern Nevada and the Clark County School District received a total of 1,932 donation items. Each item was presented with a handwritten message crafted by the volunteers who had built, assembled and packed each donation item. While the charities received much needed donations for their organizations, participants left the event with a sense of accomplishment and pride in the social responsibility commitment of their company. The CSR event was a fantastic way to end the company’s week long National Sales Meeting conference and send colleagues home having made a significant contribution to the local Las Vegas community.

For more Information, please contact:
Corporate Event Interactive, Inc.
Info@Corpevent.com or 312-540-1000

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